“Motorola Phones in India Now Ship With PhonePe’s Indus Appstore — A Bigger Push for India’s Homegrown App Marketplace”
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Indus Appstore Expands Its Reach Through New Motorola Partnership
PhonePe has announced a new partnership with Motorola
India, bringing its Indus Appstore to all Motorola smartphones and
tablets sold in the country. With this move, the Indian-made Android app
marketplace widens its presence, giving users more choice in where they
download and update their apps.
Neither company shared financial details of the agreement, but the rollout
marks another step in Indus Appstore’s strategy to compete with global app
distribution platforms.
Indus Appstore Will Come Preloaded on Motorola Devices
In its press note, PhonePe confirmed that Indus Appstore
will be available out-of-the-box on Motorola’s Indian lineup. The company says
the collaboration enhances the store’s distribution footprint while also giving
Motorola users access to a more localised, personalised app discovery
experience.
Priya M Narasimhan, Chief Business Officer at Indus
Appstore, stated:
“We are excited to join hands with Motorola to make the Indus Appstore
accessible to a wider audience. As a platform built with a Made-for-India
vision, we are now at a turning point in transforming the Indian app
ecosystem.”
Not the First OEM Collaboration for Indus Appstore
This isn’t Indus Appstore’s first partnership with a
smartphone manufacturer. It previously secured deals with Xiaomi India
and Lava, with the app marketplace shipping pre-installed on many of
their models.
While Indus Appstore positions itself as the default marketplace on partner
devices, some Gadget360 tests did not observe this behavior on certain Xiaomi
models.
Features of the Indus Appstore
Launched on February 21, 2024, the store includes:
- A
personalised in-app browsing experience
- AI-powered
voice search
- Support
for English and 12 Indian languages, including Hindi, Tamil,
Malayalam, and Marathi
- A
library of over 5 lakh apps, with brands such as Flipkart, Ixigo,
Domino’s, Snapdeal, JioMart, and Bajaj Finserv
- Mandatory
malware and security checks for every listed app
TM Narasimhan, Managing Director at Motorola Mobility India,
said the integration brings a culturally rooted discovery platform to Motorola
users, enhancing the overall experience.
#IndusAppstore #MotorolaIndia #PhonePe #MadeInIndia
#AppStore #TechNews #AndroidApps #IndianTech #SmartphonesIndia
